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NY Ad Executive Will Visit RC


Staff Writer

Alpha Kappa Psi Business Fraternity would like to formally announce that Tom Groves, the Executive Vice President and Director of Strategic Planning for GSW Worldwide will be visiting Roanoke College from February 23 thru February 25. As the current Executive Vice President and Director of Strategic Planning for GSW Worldwide, Mr. Groves will be speaking to students on topics including the importance of education, how to use a liberal arts degree effectively and his experience from studying Classics in college and getting to Madison Avenue in New York City.

This unique opportunity is open to all students and faculty interested in participating. The first day’s topic on February 23, will be directed to anyone interested in a career in Marketing or Advertising. Mr. Groves will give insight on how to start a job search, he’ll provide insight on what he personally looks for in new hires, and will also share some secrets of the advertising world. He will be speaking in Pickle, located on the main floor of the Colket Center starting at 2:20 p.m.

On Thursday, February 24, at 7:30pm Groves will be speaking in Wortmann Ballroom on the second floor of Colket Center. This topic, ‘Mad Men? The Liberal Arts Education on Madison Avenue’ will focus specifically on the importance of a strong education as the basis for getting a job post-college. Mr. Groves will share how he has used his non-traditional degree in Classics to having a successful career in advertising for the past 25 years.

Alpha Kappa Psi will help close his three day visit to the college with a breakfast on Friday, February 25 starting 7:00am. This last event will be an opportunity to hear about Tom Groves’ day to day life on Madison Avenue, his advice to students looking for jobs, and this will also be a final opportunity to ask questions and speak with him one on one. (If you are interested in attending the breakfast, please email Valerie Maldonado at vrmaldonado@mail.roanoke.edu for an official invitation)

Mr. Groves will also be making visits to different classes throughout his three day visit. These events are being sponsored by the Donald L. Jordan Endowment for the Humanities, the Office of the Dean of the College, and Alpha Kappa Psi Business Fraternity.