On Tuesday, the Roanoke College Athletics Department announced that they would be joining the “Its on Us” campaign. The “Its on Us” campaign is a popularized national movement aimed at ending sexual assaults on and around college campuses.
RC Athletics plans to use Roanoke’s expanse of media platforms, such as Facebook and Twitter accounts, to partner with this campaign and raise awareness college sexual assaults and this movement to the campus. The focus of this campaign is impact the student bodies and to organized student communities to take action and host events and raise more awareness. A big part of achieving this focus is to partner with large private partner, which is exactly what is happening with partnering with the RC Athletics Department.
The “Its on Us” campaign was launched in partnership with the White House and Generation Progress project in 2014 and is a follow up project from the “1is2many PSA.” In 2014 the “It’s on Us” campaign was partnered with nearly 200 leadership groups on college campuses nationwide, and as of this year, students on 483 college campuses hosted their own “Its on Us” events. Along with colleges, there are currently 90 national partners across sports, such as the NCAA, education, entertainment, and non-profit groups.
Roanoke Athletics staff members and the Student-Athlete Advisory Committee will be representing this movement in the Colket Center Atrium from 11 am to 1:30pm every day next week at a pledge drive. They will ask students to pledge personal commitment to help keep men and women safe from sexual assault and not be a bystander. The pledge outlines three goals from the campaign: “To RECOGNIZE that non-consensual sex is sexual assault. To IDENTIFY situations in which sexual assault may occur.
To INTERVENE in situations where consent has not or cannot be given. To CREATE an environment in which sexual assault is unacceptable and survivors are supported.”
The goal of this campaign is to shift the fundamental view the we as a society thinks about sexual assault by inspiring everyone to take responsibility to do something to prevent it. The belief being pushed forth by the campaign is that society should be committed to creating an environment-such as a dorm room or bar- where survivors of assault are unconditionally supported and assault is unacceptable. “Its on Us” is especially focused on getting college men involved to rally support for the campaign.
Campaign manager Kristin Avery said, “It’s on all of us to recognize that sex without consent is sexual assault…We’re excited that such a diverse set of partners stand with us as we promote this important new PSA, and we remind students that consent can never be assumed.”