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Article Written by Sohpie Bookheimer
On the main floor of the Colket Center, students can find Roanoke College’s own student-run radio station, WRKE 100.3 FM.
The station has been operating all day, every day since May of 2005. But in the past year, the station has made some significant changes to remain relevant to its student audience.
Most recently, the radio station has moved from a studio on the third floor of the Colket Center to its more visible location on the center’s main floor. Also, it is making new attempts to reach more students.
Elijah Wilhelm, a sophomore and program director for WRKE, is leading a leadership team to boost the station’s success.
“We are going to be doing major updates to the automated music to reach our target audience,” said Wilhelm.
Additionally, the team will devote efforts to advancing the radio station’s presence on social media.
“It is a great experience,” he said. “I have super hard workers who are willing to do whatever is needed to progress the station.”
Students can listen to the radio online, follow the radio on Facebook, and participate in programs that the radio station organizes.
“We have expanded our programming by covering live events like the election,” said Wilhelm.
The radio has had several members of the women’s basketball team on the radio to play a game of family feud, according to Wilhelm.
Roanoke College students serve in various positions with the station, including as program director, assistant program director, news and information director, music director and public relations director.