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Guardians of the Galaxy, or the Box Office?

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By Jac Frost

            “So here we are: a thief, two thugs, an assassin and a maniac. But we’re not going to stand by as evil wipes out the galaxy. I guess we’re stuck together, partners.” – Peter Quill

 

Guardians of the Galaxy was the definitive blockbuster of the summer, if not the entire year of 2014. The film follows a “bunch of a-holes” as they explore the galaxy and make attempts at saving it. With harebrained schemes and a new witty remark with every line, Guardians of the Galaxy spent weeks dominating the box office. With an estimated budget of $170 million, the film has more than made up for it with a gross earnings of over $300 million. More than a month after its release, the action-comedy flick is still the third highest earning film in the box office with earnings of $8 million in the last weekend alone. Unlike this one, many other summer films have not quite reached their quota or lived up to their potential.

Films such as Teenage Mutant Ninja Turtles, The Giver, and Sin City 2: A Dame to Kill For quickly lost their opening weekend edge, while this film with a tree that can only say “I am Groot” stays strong. Why is it that this film did so well in one of the movie industry’s apparent “dump months?” While most of the other films released in August were not very well-advertised and basically ignored, Guardians somehow managed to take over the world for a month and a half. Could it be the talking tree that only has to say three words to tell the world what he means? Or the talking raccoon with the voice of Bradley Cooper that had been “torn apart and put back together over and over and turned into some littler monster?”

Despite its many controversial ideas of what heroes are, the film is comedic, romantic, and full of action and names of big stars, even though many of those stars are completely unrecognizable through their well-put-together costumes. The film was obviously a major success after months of a summer of voids, yet if it had been released half a year earlier, at the same time as its sister film Captain America: Winter Soldier, would the film have done even half as well? The same question can be asked of any film: if the movie was released earlier or later, would it have done better or worse?

While the film is amazing, if it had been given a release date with some of the “big boy films” of 2014, Guardians of the Galaxy would most likely have become yet another Sin City 2 in a world of Divergents.